Unreal influence : leveraging AI in influencer marketing
Sean Sands, Colin L. Campbell, Kirk Plangger and Carla Ferraro
| Year of publication: |
2022
|
|---|---|
| Authors: | Sands, Sean ; Campbell, Colin L. ; Plangger, Kirk ; Ferraro, Carla |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 6, p. 1721-1747
|
| Subject: | Agency | Artificial intelligence (AI) | Influencer marketing | Social media | Künstliche Intelligenz | Artificial intelligence | Social Web | Social web | Internet der Dinge | Internet of things |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-12-2019-0949 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013351248