Buffering B2B service failure : the role of customer engagement
Sean Sands, Colin Campbell, Carla Ferraro, Kirk Plangger
| Year of publication: |
2022
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| Authors: | Sands, Sean ; Campbell, Colin L. ; Ferraro, Carla ; Plangger, Kirk |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 103.2022, p. 47-60
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| Subject: | Customer engagement | micro-failures | Service failure | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Beschwerdemanagement | Complaint management | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Kundenservice | Customer service |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.03.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013255667