Unveiling the power of word-of-mouth in pre-recruitment employer branding strategy during COVID-19
Year of publication: |
2024
|
---|---|
Authors: | Panagiotidou, Sofia ; Mihail, Dimitrios M. ; Katou, Anastasia A. |
Published in: |
Employee relations. - Bradford : Emerald, ISSN 1758-7069, ZDB-ID 2031891-1. - Vol. 46.2024, 4, p. 833-849
|
Subject: | Application intention | COVID-19 | Employer reputation | Pre-recruitment activities | Word-of-Mouth | Coronavirus | Virales Marketing | Viral marketing | Firmenimage | Corporate reputation | Personalmarketing | HR marketing | Personalbeschaffung | Recruitment | Reputation |
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