Unveiling ways to reach organic purchase : green perceived value, perceived knowledge, attitude, subjective norm, and trust
Year of publication: |
2022
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Authors: | Roh, Taewoo ; Seok, Junhee ; Kim, Yaeri |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 67.2022, p. 1-13
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Subject: | Green perceived value | Organic food | Perceived knowledge | Theory of consumption value | Theory of reasoned action | Trust | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Bio-Lebensmittel | Verbrauchereinstellung | Consumer attitudes | Soziale Werte | Social values |
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