Preparing an exhibition in the post-pandemic era : evidence from an O2O-based exhibition of B2B firms
Year of publication: |
2022
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Authors: | Kim, Yaeri ; Roh, Taewoo |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 185.2022, p. 1-14
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Subject: | B2B | O2O loyalty in exhibition | Offline value-satisfaction in exhibition | Online-to-offline (O2O) exhibition | Online-trust satisfaction in exhibition | Trust transfer theory | Veranstaltungswirtschaft | Event sector | Messe | Trade fair | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Kundenzufriedenheit | Customer satisfaction |
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