Up, close and intimate : qualitative inquiry into brand proximity amongst young adult consumers in emerging market
Juhi Gahlot Sarkar and Abhigyan Sarkar
| Year of publication: |
2016
|
|---|---|
| Authors: | Sarkar, Juhi Gahlot ; Sarkar, Abhigyan |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 17.2016, 3, p. 256-273
|
| Subject: | Brand proximity | Conscious cognitive proximity | Cultural proximity | Psychological brand proximity | Social proximity | Sub-conscious cognitive proximity | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Geographische Entfernung | Geographic distance | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/YC-04-2016-00593 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011615378