Use of a value-balance model to guide employee behavior to meet customer needs : an exploratory application
Christian Buss and Andreas Faerber
| Year of publication: |
2010
|
|---|---|
| Authors: | Buss, Christian ; Faerber, Andreas |
| Published in: |
Erfolgreiches Management. - Berlin : Springer, ISBN 978-3-642-13685-6. - 2010, p. 11-37
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Unternehmenskultur | Corporate culture | Qualitätsmanagement | Quality management | Wettbewerbsstrategie | Competitive strategy | Kurzwaren | Haberdashery | KMU | SME | Italien | Italy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Fallstudie ; Case study ; Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Zsfassung in dt. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008669591