User-centered design and marketing : online customer value
Year of publication: |
2006
|
---|---|
Authors: | Porter, Thomas W. |
Published in: |
Contemporary research in e-marketing ; 2. - Hershey, Pa. [u.a.] : Idea Group Publ., ISBN 1-59140-824-5. - 2006, p. 88-105
|
Subject: | Kundenwert | Customer value | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Produktgestaltung | Product design | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
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