User engagement for mobile payment service providers : introducing the social media engagement model
Year of publication: |
2020
|
---|---|
Authors: | Grover, Purva ; Kar, Arpan Kumar |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 53.2020, p. 1-13
|
Subject: | Customer engagement | Digital payments | Mobile wallets | Social media marketing | Twitter analytics | Social Web | Social web | Elektronisches Geld | Electronic money | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour |
-
Online customer engagement through blogs in India
Verma, Sanjeev, (2014)
-
Impact of electronic servicescape of online gaming on customer engagement
Dutta, Abhisek, (2020)
-
Hung, Chia-Liang, (2019)
- More ...
-
m-commerce technology adoption
Chhonker, Mayanka Singh, (2018)
-
Diffusion of blockchain technology
Grover, Purva, (2019)
-
Influence of political leaders on sustainable development goals – insights from twitter
Grover, Purva, (2021)
- More ...