User engagement in festival virtual brand communities : the cases of Sónar and Primavera Sound (Barcelona)
Year of publication: |
2020
|
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Authors: | Garay Tamajón, Luis Alfonso ; Pérez, Soledad Morales |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 44.2020, 2, p. 300-327
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Subject: | brand engagement | virtual brand communities | festival branding | social capital | placemaking | Markenführung | Brand management | Social Web | Social web | Sozialkapital | Social capital | Großveranstaltung | Big event | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
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