User engagement mechanisms of online co-design service : does user innovativeness matter?
Year of publication: |
2019
|
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Authors: | Windasari, Nila A. ; Visita, Luksi |
Published in: |
Asian Academy of Management journal : AAMJ. - Pinang : Penerbit Universiti Sains Malaysia, ISSN 1394-2603, ZDB-ID 2561103-3. - Vol. 24.2019, 1, p. 59-82
|
Subject: | co-creation | co-design | customer engagement | customer experience | user innovativeness | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Produktentwicklung | New product development | Social Web | Social web | Innovation | Innovationsmanagement | Innovation management |
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