User reviews variance, critic reviews variance, and product sales : an exploration of customer breadth and depth effects
Year of publication: |
2015
|
---|---|
Authors: | Wang, Feng ; Liu, Xuefeng ; Fang, Eric |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 91.2015, 3, p. 372-389
|
Subject: | User reviews | Critic reviews | Variance | Customer breadth | Customer depth |
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