Using a nested logit model to forecast television ratings
Year of publication: |
2012
|
---|---|
Authors: | Danaher, Peter ; Dagger, Tracey |
Published in: |
International Journal of Forecasting. - Elsevier, ISSN 0169-2070. - Vol. 28.2012, 3, p. 607-622
|
Publisher: |
Elsevier |
Subject: | TV ratings forecasting | Nested logit model | Random effects |
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