Using a randomised experiment to test the causal effect of service quality on visitor satisfaction and loyalty in a remote national park
Year of publication: |
2015
|
---|---|
Authors: | Rodger, Kate ; Taplin, Ross H. ; Moore, Susan A. |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 50.2015, p. 172-183
|
Subject: | Protected areas | Visitor satisfaction | Interventions | Loyalty | Randomised experiment | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Naturschutzgebiet | Nature reserve | Urlaubsverhalten | Holiday behaviour | Beziehungsmarketing | Relationship marketing | Experiment | Australien | Australia | Tourismus | Tourism |
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