Using artificial intelligence to promote branded color cosmetics : evidence from indonesia
Year of publication: |
2023
|
---|---|
Authors: | Wei, Yuling ; Simay, Attila Endre ; Agárdi, Irma ; Syahrivar, Jhanghiz ; Hofmeister-Tóth, Ágnes |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 29.2023, 5, p. 644-675
|
Subject: | artificial intelligence | body esteem | color cosmetics | Indonesia | price consciousness | Künstliche Intelligenz | Artificial intelligence | Indonesien | Kosmetik | Cosmetics |
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