Using big data from Customer Relationship Management information systems to determine the client profile in the hotel sector
Year of publication: |
October 2018
|
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Authors: | Talón-Ballestero, Pilar ; González-Serrano, Lydia ; Soguero-Ruiz, Cristina ; Muñoz-Romero, Sergio ; Rojo-Álvarez, José Luis |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 68.2018, p. 187-197
|
Subject: | Big data | Hospitality industry | Customer relationship management | Client profile | Bootstrap resampling | Hotel chains | Beziehungsmarketing | Relationship marketing | Hotellerie | Hotel industry | Big Data | Data Mining | Data mining | Gastgewerbe | Lieferantenmanagement | Supplier relationship management |
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