Using case data to ensure "real world" input validation within fuzzy set theory models
Year of publication: |
2012
|
---|---|
Authors: | Denize, Sara ; Purchase, Sharon ; Olaru, Doina |
Published in: |
Fuzzy methods for customer relationship management and marketing : applications and classifications. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-0096-6. - 2012, p. 61-89
|
Subject: | Fuzzy-Set-Theorie | Fuzzy sets | Marketingtheorie | Marketing theory |
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