Using credit cards for improved direct marketing
The growth in retailer‐sourced direct mail between 1984 and 1985 was 26 per cent. However, our contributor claims that retailers could still do a great deal more in terms of direct marketing. The secret, he claims, lies in the imaginative use of retailer credit cards. They offer a perfect opportunity to harness the major advantage of direct marketing: that of being able to target precise personal communications to customers already sympathetic to and financially connected with the retailer.
Year of publication: |
1986
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Authors: | Worthington, Steve |
Published in: |
Retail and Distribution Management. - MCB UP Ltd, ISSN 2396-9083, ZDB-ID 2796714-1. - Vol. 14.1986, 5, p. 28-30
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Publisher: |
MCB UP Ltd |
Saved in:
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