Using customer analytics to succeed : the case of Mexican SMEs
Year of publication: |
2020
|
---|---|
Authors: | Zapta-Cantú, Laura ; Treviño, Teresa ; Morton, Flor |
Published in: |
Business intelligence and analytics in small and medium enterprises. - Boca Raton : CRC Press, Taylor & Francis Group, ISBN 978-0-367-17388-3. - 2020, p. 13-24
|
Subject: | Customer analytics | KMU | SME | Betriebliches Informationssystem | Business intelligence system | Mexiko | Mexico |
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