Using customer-based brand equity model in the higher education context : simulating the current university's brand
Year of publication: |
2021
|
---|---|
Authors: | Stukalina, Yulia ; Pavlyuk, Dmitry |
Published in: |
Business, mangagement and economics engineering : BMEE. - Vilnius, Lithuania : Vilnius Gediminas Technical University, ISSN 2669-249X, ZDB-ID 3062509-9. - Vol. 19.2021, 2, p. 272-288
|
Subject: | university's brand | brand equity | CBBE model | Hochschule | Higher education institution | Markenführung | Brand management | Markenimage | Brand image |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3846/bmee.2021.14692 [DOI] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Applying model of brand equity in higher education marketing context
Vukasović, Tina, (2022)
-
Dynamics and Peer Effects of Brand Revenue in College Sports
Liu, Zhuping, (2015)
-
Universities as Brands - the Role of Branding in Educational Theories
Nedobity, Wolfgang, (2013)
- More ...
-
Analysis of Economic Factors Influencing Venture Capital Investment in European Countries
Prohorovs, Anatolijs, (2015)
-
Implication of spatial heterogeneity for airports' efficiency estimation
Pavlyuk, Dmitry, (2016)
-
Efficiency of broadband internet adoption in European Union member states
Pavlyuk, Dmitry, (2011)
- More ...