The codes of advertising : fetishism and the political economy of meaning in the consumer society
by Sut Jhally
| Year of publication: |
1987
|
|---|---|
| Authors: | Jhally, Sut |
| Publisher: |
London : Pinter |
| Subject: | Hörfunkwerbung | Radio advertising | Werbepsychologie | Psychology of advertising | Werbung | Gesellschaft |
| Extent: | IX, 225 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included |
| Language: | English |
| Notes: | Includes bibliography and index Literaturverz. S. 206 - 221 |
| ISBN: | 0-86187-584-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000702319