Using formative measures in international marketing models : a cautionary tale using consumer animosity as an example
Year of publication: |
2011
|
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Authors: | Diamantopoulos, Adamantios ; Riefler, Petra |
Published in: |
Measurement and research methods in international marketing ; 22. - Bingley [u.a.] : Emerald, ISBN 978-1-78052-094-0. - 2011, p. 11-30
|
Subject: | Internationales Marketing | International marketing | Internationale Marktforschung | International marketing research | Messung | Measurement | Statistische Methode | Statistical method |
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