Using incentives to address cannibalization
Year of publication: |
October 2018
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Authors: | Bordley, Robert F. ; Karnani, Aneel Gobindram |
Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 160984-1. - Vol. 51.2018, 5, p. 641-648
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Subject: | Cannibalization | Externalities | Pricing | Management incentives | Theorie | Theory | Leistungsanreiz | Performance incentive | Anreiz | Incentives | Preismanagement | Pricing strategy | Externer Effekt |
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