Using information processing to build a private label brand in big emerging markets
Rachel K. Smith; R. Edward Bashaw
| Year of publication: |
2009
|
|---|---|
| Authors: | Smith, Rachel K. ; Bashaw, R. Edward |
| Published in: |
International business and economics research journal. - Littleton, Colo., ISSN 1535-0754, ZDB-ID 2143670-8. - Vol. 8.2009, 4, p. 27-42
|
| Subject: | Markenführung | Brand management | Handelsmarke | Store brand | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003850440