Using information processing to build a private label brand in big emerging markets
Rachel K. Smith; R. Edward Bashaw
Year of publication: |
2009
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Authors: | Smith, Rachel K. ; Bashaw, R. Edward |
Published in: |
International business and economics research journal. - Littleton, Colo, ISSN 1535-0754, ZDB-ID 21436708. - Vol. 8.2009, 4, p. 27-42
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