Using internal relationship marketing activities to enhance cross-selling performance in services
James J. Zboja; Michael D. Hartline
| Year of publication: |
2010
|
|---|---|
| Authors: | Zboja, James J. ; Hartline, Michael D. |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 9.2010, 3, p. 117-131
|
| Subject: | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing | Betriebliches Bildungsmanagement | Employer-provided training | Leistungsanreiz | Performance incentive | Versicherung | Insurance | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008778753