Using involvement for segmenting the adoption of e-commerce in travel
Miguel Moital, Roger Vaughan and Jonathan Edwards
| Year of publication: |
2009
|
|---|---|
| Authors: | Moital, Miguel ; Vaughan, Roger ; Edwards, Jonathan |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 29.2009, 5/6, p. 723-739
|
| Subject: | Electronic Commerce | E-commerce | Marktsegmentierung | Market segmentation | Urlaubsverhalten | Holiday behaviour | Portugal |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003880570