Using Laboratory Experimental Auctions in Marketing Reseach: A Case Study of New Packaging for Fresh Beef
Year of publication: |
1993
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Authors: | Hoffman, Elizabeth ; Menkhaus, Dale J. ; Chakravarti, Dipankar ; Field, Ray A. ; Whipple, Glen D. |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 12.1993, 3, p. 318
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