Using mobile while shopping in-store : a new model of impulse-buying behaviour
Simone Aiolfi, Silvia Bellini and Benedetta Grandi
| Year of publication: |
2022
|
|---|---|
| Authors: | Aiolfi, Simone ; Bellini, Silvia ; Grandi, Benedetta |
| Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 39.2022, 5, p. 432-444
|
| Subject: | Consumer behaviour | Impulse-buying | Mobile device | Shopper marketing | Smartphone usage | Konsumentenverhalten | Mobiltelefon | Mobile phone | Mobilkommunikation | Mobile communications | Innovationsakzeptanz | Innovation adoption | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-05-2020-3823 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013399680