Using Music Tempo and Picture Distance to predict attitude towards advertised brands
Larry Shi; Michael J. Dotson; Dinesh S. Davé
| Year of publication: |
2012
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|---|---|
| Authors: | Shi, Larry ; Dotson, Michael J. ; Davé, Dinesh S. |
| Published in: |
International journal of management practice : IJMP. - Olney, Bucks : Inderscience Enterprises, ISSN 1477-9064, ZDB-ID 2164926-1. - Vol. 5.2012, 1, p. 89-106
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| Subject: | Fernsehwerbung | Television advertising | Musik | Music | Werbewirkung | Advertising effects | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009427721