Using neural data to forecast aggregate consumer behavior in neuromarketing : theory, metrics, progress, and outlook
Year of publication: |
2024
|
---|---|
Authors: | Yao, Xiaoqiang ; Wang, Yiwen |
Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 23.2024, 4, p. 2142-2159
|
Subject: | Konsumentenverhalten | Consumer behaviour | Prognoseverfahren | Forecasting model | Neuromarketing | Neuronale Netze | Neural networks |
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