Using Online Conversations to Study Word-of-Mouth Communication
Year of publication: |
2004
|
---|---|
Authors: | Godes, David ; Mayzlin, Dina |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 23.2004, 4, p. 545-560
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | word of mouth | diffusion of innovations | measurement | networks and marketing | new product research | Internet marketing |
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