Using product design strategically to create deeper consumer connections
Year of publication: |
2008
|
---|---|
Authors: | Noble, Charles H. ; Kumar, Minu |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 51.2008, 5, p. 441-450
|
Subject: | Markenartikel | Brand | Produktgestaltung | Product design | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing |
-
Liu, Yan, (2017)
-
Lin, Feng, (2023)
-
Surprise! : we changed the logo
Grobert, Julien, (2016)
- More ...
-
Using product design strategically to create deeper consumer connections
Noble, Charles H., (2008)
-
Beyond form and function : why do consumers value product design?
Kumar, Minu, (2016)
-
Noble, Charles H., (2010)
- More ...