Using response behaviour theory to solicit survey participation in consumer research: An empirical study
Year of publication: |
2012
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Authors: | Evangelista, Felicitas ; Poon, Patrick ; Albaum, Gerald |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 28.2012, 9 (1.8.), p. 1174-1190
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