Using server log files and online experiments to enhance Internet marketing
Year of publication: |
2005
|
---|---|
Authors: | Hofacker, Charles F. ; Murphy, Jamie |
Published in: |
Contemporary research in e-marketing ; 1. - Hershey, Pa. [u.a.] : Idea Group Publ., ISBN 1-59140-372-3. - 2005, p. 226-249
|
Subject: | Internet | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Experiment |
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