Using shortened scales in sales research : risks, benefits and strategies
Year of publication: |
2013
|
---|---|
Authors: | Franke, George R. ; Rapp, Adam ; Andzulis, James |
Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 33.2013, 3, p. 319-328
|
Subject: | Verkauf | Selling | Performance-Messung | Performance measurement |
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