Using social exchange perspective to explain customer voluntary performance behavior
Year of publication: |
2023
|
---|---|
Authors: | Dai, You-De ; Liu, Ying-Chan ; Zhuang, Wen-Long ; Wang, Ching-Hua |
Published in: |
The service industries journal. - London : Frank Cass, ISSN 1743-9507, ZDB-ID 2067915-4. - Vol. 43.2023, 9/10, p. 764-784
|
Subject: | commitment | customer satisfaction | customer voluntary performance behaviors | relationship quality | Social exchange | trust | Beziehungsmarketing | Relationship marketing | Austauschtheorie | Social exchange theory | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour |
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