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Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, instagram, pinterest, and more
Kerpen, Dave, (2015)
Development of an optimal solution for digital marketing variables in an online tool
Ahuja, Vandana, (2015)
Online Brand Communities : Using the Social Web for Branding and Marketing
Martínez-López, Francisco J., (2016)