Using social media to navigate changing rural markets : the case of small community retail and service businesses
Jihyeong Son and Linda S. Niehm
| Year of publication: |
2021
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|---|---|
| Authors: | Son, Jihyeong ; Niehm, Linda S. |
| Published in: |
Journal of small business and entrepreneurship : JSBE. - London : Routledge, ISSN 2169-2610, ZDB-ID 2400459-5. - Vol. 33.2021, 6, p. 619-637
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| Subject: | capital social | innovative marketing | rural | Small business | social capital | social media | Social Web | Social web | Sozialkapital | Social capital | KMU | SME | Online-Marketing | Internet marketing | Ländlicher Raum | Rural area |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08276331.2021.1871711 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012623257