Using social network analysis to explain communication characteristics of travel-related electronic word-of-mouth on social networking sites
Qiuju Luo; Dixi Zhong
| Year of publication: |
2015
|
|---|---|
| Authors: | Luo, Qiuju ; Zhong, Dixi |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 46.2015, p. 274-282
|
| Subject: | Travel-related electronic word-of-mouth | Communication characteristics | Social networking analysis | Ego network | Whole network | Soziales Netzwerk | Social network | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010486223