Using stakeholder marketing and social responsibility for new product development in higher education : a business Spanish model
Lisa Huempfner and Dennis A. Kopf
| Year of publication: |
July-December 2017
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|---|---|
| Authors: | Huempfner, Lisa ; Kopf, Dennis A. |
| Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 27.2017, 2, p. 251-273
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| Subject: | Business Spanish | stakeholder marketing | new product development | language studies for specific purposes | socially responsible marketing | professional Spanish | Stakeholder | Spanien | Spain | Produktentwicklung | New product development | Corporate Social Responsibility | Corporate social responsibility | Marketingmanagement | Marketing management | Marketing | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2017.1384782 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011794831