Using statistical design experiment methodologies to identify customers' needs
Year of publication: |
2009
|
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Authors: | Huertas-Garcia, Ruben ; Consolación-Segura, Carolina |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 51.2009, 1, p. 115-136
|
Subject: | Tourismus | Tourism | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Bewertung | Evaluation | Statistische Methode | Statistical method |
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