Using technology to bring online convenience to offline shopping
Year of publication: |
2020
|
---|---|
Authors: | Dekimpe, Marnik G. ; Geyskens, Inge ; Gielens, Katrijn |
Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 31.2020, 1, p. 25-29
|
Subject: | Retailing | Technology | Convenience | Brick-and-mortar | Online | Online-Handel | Online retailing | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Technischer Fortschritt | Technological change | Online-Marketing | Internet marketing | Internet |
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