Using the Evaluative Space Grid to better capture manifest ambivalence in customer satisfaction surveys
Year of publication: |
July 2018
|
---|---|
Authors: | Audrezet, Alice ; Parguel, Béatrice |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 43.2018, p. 285-295
|
Subject: | Customer satisfaction | Ambivalence | Evaluative Space Grid | Measurement tool | Kundenzufriedenheit | Messung | Measurement | Bewertung | Evaluation | Computernetz | Computer network | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality |
-
The GRID scale : a new tool for measuring service mixed satisfaction
Audrezet, Alice, (2016)
-
Mystery shoppers : an evaluation of their use in monitoring performance
Douglas, Jacqueline, (2015)
-
Customer satisfaction : dilemma of comparing multiple scale scores
Yadav, Neeraj, (2023)
- More ...
-
Audrezet, Alice, (2023)
-
The GRID scale : a new tool for measuring service mixed satisfaction
Audrezet, Alice, (2016)
-
Authenticity under threat : when social media influencers need to go beyond self-presentation
Audrezet, Alice, (2020)
- More ...