Using the framework of a SWOT analysis to revisit first mover profitability in the "new economy" : the case of the US apparel retailing industry
Year of publication: |
2007
|
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Authors: | Shi, Larry |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 1.2006/07, 4, p. 303-321
|
Subject: | Textilhandel | Textile distribution | Electronic Commerce | E-commerce | Markteintritt | Market entry | Wettbewerbsvorteil | Competitive advantage | SWOT-Analyse | SWOT analysis | USA | United States |
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