Using TOPSIS and modified TOPSIS methods for evaluating the competitive advantages of internet shopping malls
Year of publication: |
2016
|
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Authors: | Singh, Deepesh Kumar ; Dash, Manoj Kumar ; Kumar, Anil |
Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 22.2016, 4, p. 476-494
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Subject: | personal innovativeness | online reputation | incentives and post purchase service | internet shopping malls | TOPSIS | modified TOPSIS | competitive advantages | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Wettbewerbsvorteil | Competitive advantage | Einkaufszentrum | Shopping center | Internet | Electronic Commerce | E-commerce |
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