Shopping 3.0 : shopping, the internet or both?

Cor Molenaar

1. 8 pm in the evening : how life has changed for retailers -- 2. A new way of shopping : the role of customer experience and entertainment -- 3. Shopping evolution : how to adapt to survive -- 4. Customers want recognition : making the shopping experience personal -- 5. Technology makes buying easy : integrating bricks and mortar with the Internet -- 6. The future of shopping : shopping, the internet or both?.

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Year of publication:	2016
Authors:	Molenaar, Cor.
Publisher:	London : Routledge,
Subject:	Konsumentenverhalten \| Consumer behaviour \| Internet \| Online-Handel \| Online retailing \| Electronic Commerce \| E-commerce \| Einzelhandel \| Retail trade \| Einkaufszentrum \| Shopping center

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Extent:	1 online resource
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-315-60905-8 ; 978-1-317-05516-7 ; 978-1-317-05517-4 ; 978-1-4094-1764-4 ; 978-1-138-25594-4
Other identifiers:	10.4324/9781315609058 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014498269