Utilising modified utaut to understand students' online shopping behaviour : a case of e-retail co-operative website in Malaysia
Year of publication: |
October-December 2015
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Authors: | Hassan, Shahizan ; Rashid, Rashdan ; Li, Feng |
Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 13.2015, 4, p. 74-90
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Subject: | Behavioural Intention | E-Retail Website | Online Shopping Behaviour | Self-Efficacy and Anxiety | UTAUT Model | Website | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Malaysia | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Innovationsakzeptanz | Innovation adoption | Studierende | Students | Einzelhandel | Retail trade |
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