Utility blindness : why do we fall for deals?
Year of publication: |
2014
|
---|---|
Authors: | Liu, Maggie Wenjing |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 13.2014, 1, p. 42-49
|
Subject: | Kaufentscheidung | Purchase decision | Verkaufsförderung | Sales promotion | Beschwerdemanagement | Complaint management | Präferenztheorie | Theory of preferences |
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