Utilizing data from social media to inform business decisions : the case for Facebook
Year of publication: |
[2017]
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Authors: | Neagoie, Daniel S. ; Smith, Thomas M. ; Fotea, Ioan S. |
Published in: |
Business ethics and leadership from an Eastern European, transdisciplinary context : the 2014 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics. - Cham : Springer, ISBN 978-3-319-45185-5. - 2017, p. 95-105
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Subject: | Social Web | Social web | Webanalyse | Web analytics | Marketingmanagement | Marketing management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
Language: | English |
Other identifiers: | 10.1007/978-3-319-45186-2_ [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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